Staging sets the stage for your home to sell.
In addition to being an experienced Realtor, I offer the added benefit of holding a Certification as a Professional Stager and founded “Time to Stage” home staging business. I have witnessed first-hand how merchandising a home is critical to driving a sale. My background in merchandising in the fashion industry also influences why home staging is an important part of our team’s approach and philosophy.
As a Certified Staging Professional®, I add value to my clients’homes and provide services and expertise that most other Agents do not offer. Staged properties sell for more money in a hot market and faster in a slow one.Staging goes beyond the usual list of repairs, clutter, decor and packing personal items; it broadens the appeal of the house to a wide array of potential buyers at the same time targeting your most interested prospects using lifestyle-selling techniques.
Staging can help influence the condition, price and location aspects of your home:
Staging impacts the condition of a house. Attracted buyers will be impressed by the way the house looks. A staged house makes for beautiful photos. Beautiful photos attract more buyers to showings; this means more offers and increases the opportunity to sell the listing on the first round of marketing!
By enhancing the features of a home and changing the condition, even slightly overpriced homes have a better chance for selling at asking price. You are offsetting the price by increasing the value through the buyer’s eyes. Staging is about securing the equity in the property. Staging is not about inflating the price of a house – a well priced house with staging reduces the risk of offers being less than what you want.
Stagers don’t have magic wands! They can’t relocate the house to a more desirable neighborhood… Stagers do create magic with the existing furniture that will give the competitive edge over the other homes in the area. If the price and condition is excellent, it is easier to overlook the area.